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Journal of Current Issues & Research in Advertising

JournalCitation impact & published research

Journal of Current Issues & Research in Advertising is a journal indexed in ScholarIQ from OpenAlex. ScholarIQ records 615 works, 17,988 citations and an h-index of 60.

615
Works
17,988
Citations
60
h-index

What are the most-cited papers on Journal of Current Issues & Research in Advertising?

ScholarIQmost cited works
What Do We Know about Political Advertising? Not Much! Political Persuasion Knowledge and Advertising Skepticism in the United States
Michelle R. Nelson, Chang Dae Ham, Eric Haley
Journal of Current Issues & Research in Advertising. 202133 Citations
Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge
Chang-Dae Ham, Sann Ryu, Joonghwa Lee, Un Chae Chung, Emily Buteau, Sela Sar
Journal of Current Issues & Research in Advertising. 202132 Citations

Related on ScholarIQ

What Do We Know about Political Advertising? Not Much! Political Persuasion Knowledge and Advertising Skepticism in the United States
Paper
Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge
Paper
Confronting the Fear of Privacy Infringement: How Consumers Cope with Online Behavioral Advertising Through Multidimensional Persuasion Knowledge and the Extended-Extended Parallel Process Model
Paper
Consumer Behavior in Brand Consumption and Identification
Topic
Digital Marketing and Social Media
Topic
Media, Gender, and Advertising
Topic
470M+ articles · free account