Journal of Interactive Advertising

JournalCitation impact & published research

Journal of Interactive Advertising is a journal indexed in ScholarIQ from OpenAlex. ScholarIQ records 413 works, 30,233 citations and an h-index of 86.

413

Works

30,233

Citations

h-index

IDs:OpenAlex

What are the most-cited papers on Journal of Interactive Advertising?

ScholarIQmost cited works

Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games

Michelle R. Nelson, Heejo Keum, Ronald A. Yaros

Journal of Interactive Advertising. 2004275 Citations

To App or Not to App: Engaging Consumers via Branded Mobile Apps

Eunice Kim, Jhih-Syuan Lin, Yongjun Sung

Journal of Interactive Advertising. 2013256 Citations

Cognitive Load and Social Media Advertising

Matthew Pittman, Eric Haley

Journal of Interactive Advertising. 202264 Citations

How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media

Michelle R. Nelson, Chang Dae Ham, Eric Haley, Un Chae Chung

Journal of Interactive Advertising. 202115 Citations

Related on ScholarIQ

Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games

Paper

To App or Not to App: Engaging Consumers via Branded Mobile Apps

Paper

Cognitive Load and Social Media Advertising

Paper

How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media

Paper

Digital Marketing and Social Media

Topic

Consumer Behavior in Brand Consumption and Identification

Topic