Psychology and Marketing

JournalCitation impact & published research

Psychology and Marketing is a journal indexed in ScholarIQ from OpenAlex. ScholarIQ records 3,690 works, 208,842 citations, an h-index of 206 and an APC (USD) of 3,450.

3,690

Works

208,842

Citations

206

h-index

3,450

APC (USD)

IDs:OpenAlex

What are the most-cited papers on Psychology and Marketing?

ScholarIQmost cited works

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang, Ali Abdallah Alalwan, Sun Joo Ahn, Janarthanan Balakrishnan, Sergio Barta, Russell W. Belk, Dimitrios Buhalis, Vincent Dutot, Reto Felix, Raffaele Filieri, Carlos Flavián, Anders Gustafsson, Chris Hinsch, Svend Hollensen, Varsha Jain, Jooyoung Kim, Anjala S. Krishen, Jared Offei Lartey, Neeraj Pandey, Samuel Ribeiro‐Navarrete, Ramakrishnan Raman, Philipp A. Rauschnabel, Amalesh Sharma, Μαριάννα Σιγάλα, Cleopatra Veloutsou, Jochen Wirtz

Psychology and Marketing. 2022851 CitationsOPEN ACCESS

Digitalization Capabilities as Enablers of Value Co‐Creation in Servitizing Firms

Sambit Lenka, Vinit Parida, Joakim Wincent

Psychology and Marketing. 2016577 CitationsOPEN ACCESS

AI in marketing, consumer research and psychology: A systematic literature review and research agenda

Marcello M. Mariani, Rodrigo Perez‐Vega, Jochen Wirtz

Psychology and Marketing. 2021565 CitationsOPEN ACCESS

Effects of brand personality on brand trust and brand affect

Yongjun Sung, Jooyoung Kim

Psychology and Marketing. 2010533 Citations

Consumer reactions to crowded retail settings: Cross‐cultural differences between North America and the Middle East

Frank Pons, Michel Laroche, Mehdi Mourali