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Consumer Market Behavior and Pricing
TopicLeading institutions, researchers & key papers
This cluster of papers explores the economic analysis of retail and marketing strategies, focusing on topics such as consumer behavior, online advertising, price perception, brand loyalty, store brands, market competition, and e-commerce. It delves into the impact of various promotional tactics, the influence of store image on consumer perceptions, and the dynamics of consumer demand in the digital age.
76
Works
IDs:OpenAlex
How has Consumer Market Behavior and Pricing's publication output changed over time?
ScholarIQpublication output · 2006–2024
Output grew0% over the shown period — from 1 works in 2006 to 1 in 2024.
1
1
1
1
1
1
3
2
1
1
2006201020112014201520162017201920222024
What are the most-cited papers on Consumer Market Behavior and Pricing?
ScholarIQmost cited works
Interaction terms in logit and probit models
Chunrong Ai, Edward C. Norton
S36178057. 20035,787 Citations
The impact of brand credibility on consumer price sensitivity
Tülin Erdem, Joffre Swait́, Jordan J. Louviere
S11810700. 2002563 Citations
When Shelf-Based Scarcity Impacts Consumer Preferences
Jeffrey R. Parker, Donald R. Lehmann
2011185 CitationsOPEN ACCESS
This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations
Monica Wadhwa, Kuangjie Zhang
S145429826. 2014153 Citations
Where is Consumer Market Behavior and Pricing research published, and who funds it?
ScholarIQvenues & funding sources
TOP JOURNALS
S361780575,787
S11810700563
S58854535312
S145429826153
S127742747117
TOP FUNDERS
National Science Foundation—
NIH—
Wellcome Trust—
European Research Council—
Funder breakdown is a member featureSign up free to unlock
How much of the research on Consumer Market Behavior and Pricing is open access?
ScholarIQopen access share
7%OPEN ACCESS
Gold
0%
Green
7%
Hybrid
0%
Bronze
0%
Closed
93%
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Brand Credibility, Brand Consideration, and Choice
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The impact of brand credibility on consumer price sensitivity
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